Although artificial intelligence is mainly shown as sinister in movies the reality is entirely different. AI applications and platforms have been valuable and resourceful to those who know their correct use. Within the last few years the development and application of these platforms across different niches and industries have significantly increased. This is especially important after the release of OpenAi’s chatbot ChatGPT a large language model with conversing capabilities similar to those of human beings. With various areas where ChatGPT can be successfully used this course by Digital Partner taps into its potential to generate viral and engaging content for different social media platforms.This course focuses on generating and developing viral content for e-commerce activities. It comprises five topics. The first discusses the importance of AI particularly ChatGPT in reshaping the social media and e-commerce landscape. Then topics two three four and five discuss using AI tools and ChatGPT to create viral and engaging content for LinkedIn Instagram TikTok and X (formerly Twitter) respectively.Across the course you will find the use of prompts for ChatGPT and how they can be used in real life. You will also find an activity added as a resource in the course. By doing it you will learn to use ChatGPT to create engaging content. Altogether this course will be very beneficial for students of digital marketing and those who want to explore the practical applications of AI.