This course aims to evaluate the efficacy and applicability of each of the 11 KPIs proposed by Forbes Magazine. Also it seeks additional performance metrics that might be helpful for organisations and analyse the operational employee financial marketing and customer data. However we must guard against the risk of using too many KPIs. Then the effort of data collecting and processing becomes excessive and we have too much data.A comparatively limited set of KPIs effective for your company is the ideal result. This course strives to determine which KPIs are most helpful for different kinds of businesses. It starts by illustrating the purpose and crucial characteristics of effective performance measures. Next you will discover 11 key performance indicators voted by the members of the Young Entrepreneur Council.The course then goes on to explain each of the categories of KPIs and their indicators as well as proposing additional helpful indicators including operational employee financial marketing and customer measures. The advantages and disadvantages of each KPI in specific business situations will be comprehended. The final section will explain how to choose the KPIs that will work for your business.