TikTok is known as one of the most favored social media platforms today. It has seen exponential growth lately and the number of followers is still increasing. While many think of TikTok merely as an entertainment platform it can be used in other areas such as marketing and business. To explore this dimension of the platform we at Digital Partner have created this exclusive course on TikTok marketing.This course is meant for digital marketing enthusiasts who want to help businesses upscale their operations with TikTok marketing. Spanned across two modules the course will teach students everything from the role of TikTok aside from an entertainment platform to different ad categories available on it. It will also explain strategies for creating a TikTok business profile and optimization selecting unique usernames and increasing international reach.The course also contains sufficient material on designing and scaling TikTok ad campaigns increasing content discoverability and using TikTok analytics efficiently. One of the most exciting topics of this course is meme marketing. How can it be used to improve a brand’s reach in Generation Z? This course offers a lot and will be extremely useful in enhancing one’s digital marketing skills and knowledge base.